June 16th, 2011 Home
Who We Are
Gwent Police Authority and the University of Wales, Newport established the not for profit joint venture Gwent Independent Film Trust Limited, known as GIFT (GWENT), to enable the development of new broadcast productions in Gwent relating to policing, community concerns and public safety issues.
Our registered charity number is 1141278.
COW – its first film – is the story of Cassie Cowan, a 17 year old who causes the death of four people when she texts while she is driving.
Made by director, Peter Watkins-Hughes, a senior lecturer at the University, the film was commissioned by Gwent Police. It has been viewed more than ten million times on the internet, and picked up by many international broadcasters. It is a forerunner of the type of production that will be supported by the Trust.
Road Safety Film COW Wins Media Award
GIFT (GWENT) is delighted to announce that COW, the Public Safety film about the dangers of texting and driving which has become a world-wide success, has won the Young People Award at the Celtic Media Awards, the annual three day celebration of broadcasting, film talent and excellence.
Peter Watkins-Hughes, Executive Producer, said: “The aim of COW was to stir debate and stimulate discussion amongst young drivers in the hope that they will think twice about taking their eyes off the road and losing concentration, no matter what the distraction.”
PSA Texting & Driving Video (COW)
This video contains scenes that some people may find distressing.